Who We Are
Amplify Intelligence Group Ltd ("we", "us", "our") is a company registered in England and Wales. We operate the website amplifyintelligence.io and deliver programmes, frameworks, digital products, and content under the Amplify Intelligence brand.
Data Controller: Colin Scotland, c/o Amplify Intelligence Group Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.
Contact: hello@amplifyintelligence.io
Information We Collect
Information You Provide
- Name and email address (when subscribing to the Intelligence Briefing)
- Contact details and professional information (when enquiring about programmes or partnerships)
- Payment information (processed securely via third-party payment processors)
- Programme participation data (submissions, progress, communications)
- Any information you voluntarily provide in correspondence
Information Collected Automatically
- IP address and approximate location
- Browser type and device information
- Pages visited and time spent on our website
- Referring website or source
- Cookies and similar tracking technologies (see below)
How We Use Your Information
- To deliver our programmes, frameworks, and digital products
- To send the Intelligence Briefing and related communications you have opted into
- To process enquiries and manage programme participation
- To improve our website, content, and services
- To comply with legal obligations
We will not sell, share, or rent your personal information to third parties for their marketing purposes.
Legal Basis for Processing (GDPR)
We process your personal data on the following legal bases:
- Contractual necessity: To deliver services you have engaged us for
- Legitimate interests: To operate and improve our business, provided this does not override your rights
- Consent: For marketing communications such as the Intelligence Briefing (you can withdraw consent at any time)
- Legal obligation: To comply with applicable laws and regulations
Third-Party Services
We use the following categories of third-party service providers who may process your data on our behalf:
- Email: Kit (formerly ConvertKit) — newsletter delivery and subscriber management
- Payments: Stripe — secure payment processing
- Scheduling: Calendly, Google Calendar
- Video and Delivery: Zoom, Fathom (meeting transcription)
- Analytics: Google Analytics
- Knowledge Management: Notion
Each of these providers has their own privacy policy. We select providers with appropriate data protection standards.
Cookies
We use cookies and similar technologies to:
- Ensure the website functions correctly
- Understand how visitors use our website (analytics)
- Remember your preferences
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
Data Retention
- Client and programme data: Duration of our relationship plus 7 years for legal and accounting purposes
- Newsletter subscribers: Until you unsubscribe
- Analytics data: Typically 14–26 months
- Enquiry correspondence: Up to 2 years
Your Rights
UK and EU Residents (GDPR)
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data ("right to be forgotten")
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO) in the UK
California Residents (CCPA)
You have the right to know what personal information we collect, request deletion, and opt out of any sale of personal information (we do not sell personal information).
International Transfers
Some of our third-party providers operate outside the UK and EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.
Children
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this privacy policy from time to time. Material changes will be communicated to subscribers and clients. The "last updated" date at the top of this page reflects the most recent revision.
Contact
For any questions, requests, or concerns about this privacy policy or your personal data, contact us at:
Amplify Intelligence Group Ltd
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
hello@amplifyintelligence.io